Marketing with promotional products
45 Ways to Use Branded Sticky or Stuk Notes
- Details
- Written by Morgan Mackey
Use Branded Post-It / Sticky notes and cubes to ensure your message stays put.
Here are 45 ways to use -
- Trade show give-away
- Product introduction / launch
- Sales call leave behind
- Safety programmes
- Quality programmes
- Business gifts
- Coupons
- Stand out with die cut shapes
- External forms
- Internal forms
- Direct mail piece
- Invitation
- Holiday greetings
- Food/shopper coupons
- Pizza coupons
- Company location annoucements
- Business reply card
- Premium on-pack
- Premiun in-pack
- Travel lists
- Shopping lists
- Things to do
- Delivery notice
- Calendars
- Memo pads
- PA/EA notes
- Special notices
- Reminder pad
- From the desk of ..
- Phone note
- Good news
- "Do It" pad
- Thank you notes
- Announce a special
- Thank You notes
- Check list
- Eco-green message with recycled notes
- Quality control check
- Bookmark
- Network/sponsorship gift (hand out or put in goodie bag)
- Telephone memo notes
- Billing notice
- Incentive teasers/mailer
- Labelling
- Continuity program
When Bulk is Better - Use Promotional Products in Direct Mail
- Details
- Written by Morgan Mackey
Over the past 5 years or so, the focus has been all about digital communication; email, facebook, twitter, banner advertising, pinterest ... and blogging. The amount of communication that comes through electronically is overwhelming.
Maybe now is the time to consider going back to basics.
A good old fashioned (but well executed) direct mail campaign could well prove the 'something different and even novel' for you to break through the clutter.
Getting your message into the hands of your ideal target is the first step to building a connection. The challenge for direct mail, is getting the letter opened and read. Adding a promotional product is the secret weapon (statistics reveal higher open and response rates, using bulky mail).
A branded gift item, selected to align with your strategy, creates a chunky mailing piece that increases the curiosity factor to find out more about the contents. Promotional products also have the great advantage of being tangible, long lasting and memorable. So your communication will be opened, message read and the promotional item kept.
They are also so versatile; perfect for both service or product based businesses.
Build brand awareness (e.g. a branded teabag is a friendly way to invite the recipient to take some time out to read the offer) or make them play a staring role to generate a specific 'call to action' (e.g. bring the keyring found in the mailing, to test drive our new range and see if you are a winner of lots of extra accessories).
So, to recap .. the way to bulky direct mail success :
5 Ways to Use Promotional Aprons
- Details
- Written by Morgan Mackey
5 Ways to Use a Promotional Apron:
- Use a promotional apron as a staff uniform and practical promotional apparel for restaurant/cafe staff, florist, hairdresser .. in fact, for any customer service staff
- Get your teammates together, give them all a branded apron and have some fun at a corporate cooking class.
- Events, launches and trade fairs can utilise aprons very effectively. Just add a catchy tagline like "We can offer the recipe for success". Or, use an apron to promote an event or product launch e.g. food festival, the launch of a food product or cookbook.
- Aprons make ideal promotional tools to raise funds for schools and charities and other fundraising causes.
- Offer an apron alone or as part of a Gift With Purchase e.g. with purchase of kitchen appliances.
Welcome Aboard - New Employee Kit
- Details
- Written by Morgan Mackey
The first day of a new job can be exciting but scary too! First impressions really count and make a difference.
A new employee is seeking validation. Gulp, have they made the right decision and will they like their colleagues. A warm welcome, a structured orientation and a New Employee Welcome Kit will ease nerves and immediately convey a professional image.
It's a win for the employer too. After all, lots of time and money is spent on recruiting. It makes sense to settle a new employee into their role and get them involved as quickly as possible.
Here are a few of our recommendations for a New Employee Welcome Kit :
- welcome letter from an appropriate management head
- fact sheets (FAQ, key contacts, admin papers to complete)
- the 'first week' schedule (times to meet team members, training etc)
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- Include some fun branded promotional items to reinforce company vision and help employees feel like they belong. These should complement the role ... some initial ideas :
- - stationery items (logo pens/post-it notes/notebook)
- - branded mug with some teabags or branded biscuit
- - lunch bag with water bottle, each with the company logo
- - ... perhaps a sweet treat (sugar free mints)
The welcome kit can be packaged into a smart box or bag to add impact.
Start on the right foot and continue to inspire, encourage and reward (topics for another blog) ... you'll have an employee who feels valuable.
Got a question? Need to order now? Need more inspiration? - contact us.
Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.