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Marketing with promotional products

When Bulk is Better - Use Promotional Products in Direct Mail

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Over the past 5 years or so, the focus has been all about digital communication; email, facebook, twitter, banner advertising, pinterest ... and blogging.  The amount of communication that comes through electronically is overwhelming. 

Maybe now is the time to consider going back to basics.

A good old fashioned (but well executed) direct mail campaign could well prove the 'something different and even novel' for you to break through the clutter. 

Getting your message into the hands of your ideal target is the first step to building a connection. The challenge for direct mail, is getting the letter opened and read.   Adding a promotional product is the secret weapon (statistics reveal higher open and response rates, using bulky mail).

A branded gift item, selected to align with your strategy, creates a chunky mailing piece that increases the curiosity factor to find out more about the contents.  Promotional products also have the great advantage of being tangible, long lasting and memorable. So your communication will be opened, message read and the promotional item kept.   

They are also so versatile; perfect for both service or product based businesses.  

Build brand awareness (e.g. a branded teabag is a friendly way to invite the recipient to take some time out to read the offer) or make them play a staring role to generate a specific 'call to action' (e.g. bring the keyring found in the mailing, to test drive our new range and see if you are a winner of lots of extra accessories).

  

So, to recap .. the way to bulky direct mail success :

5 Ways to Use Promotional Aprons

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Bog Promotional Apron

5 Ways to Use a Promotional Apron:

 

  1.  Use a promotional apron as a staff uniform and practical promotional apparel for restaurant/cafe staff, florist, hairdresser .. in fact, for any customer service staff
  2. Get your teammates together, give them all a branded apron and have some fun at a corporate cooking class.
  3. Events, launches and trade fairs can utilise aprons very effectively. Just add a catchy tagline like "We can offer the recipe for success".  Or, use an apron to promote an event or product launch e.g. food festival, the launch of a food product or cookbook.
  4. Aprons make ideal promotional tools to raise funds for schools and charities and other fundraising causes. 
  5. Offer an apron alone or as part of a Gift With Purchase e.g. with purchase of kitchen appliances.

Welcome Aboard - New Employee Kit

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The first day of a new job can be exciting but scary too!    First impressions really count and make a difference. 

A new employee is seeking validation. Gulp, have they made the right decision and will they like their colleagues.  A warm welcome, a structured orientation and a New Employee Welcome Kit will ease nerves and immediately convey a professional image.  

It's a win for the employer too. After all, lots of time and money is spent on recruiting. It makes sense to settle a new employee into their role and get them involved as quickly as possible.   

Here are a few of our recommendations for a New Employee Welcome Kit  :

  • welcome letter from an appropriate management head
  • fact sheets (FAQ, key contacts, admin papers to complete)
  • the 'first week' schedule (times to meet team members, training etc)

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  • Include some fun branded promotional items to reinforce company vision and help employees feel like they belong. These should complement the role ... some initial ideas :
  • - stationery items (logo pens/post-it notes/notebook)
  • - branded mug with some teabags or branded biscuit
  • - lunch bag with water bottle, each with the company logo
  • - ... perhaps a sweet treat (sugar free mints)


The welcome kit can be packaged into a smart box or bag to add impact.

Start on the right foot and continue to inspire, encourage and reward (topics for another blog) ... you'll have an employee who feels valuable.

Got a question?  Need to order now? Need more inspiration? -  contact us.

Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.

  

20 Ways to Use Promotional Products

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Whether a large company, small business, association, academic institution or not-for-profit, branded items can support your efforts to increase awareness and recall.   Here are 20 Ways to use :

  

1.  Wear It With Pride - Branded Apparel is so visible and versatile for staff or team uniforms, golf and sports days, event merchandise and event retail merchandise. 

2.  This Is For You - Gift with Purchase, an effective strategy to increase sales and profile for a brand or particular product.  Creates incentive for buyers to purchase immediately and encourages brand loyalty.

3.  Make Headlines - Media or Launch Kit. Add pizzazz to a media or product launch kit by using a branded presentation box, printed ribbon and a themed gift to make a memorable impact. 

4.  It's In The Mail - A promotional item that bulks out a direct mail piece, creates curiosity and ensures mail is opened. Select a useful promotional item that links to the project and appeals to recipients.

5.  Fundraising - Charities use promotional products very successfully to raise funds and increase awareness. They are ideal for all sorts of fundraising, including schools ad sports teams.  

6.  Say Thanks - Recognise and reward employee achievements and milestones and show appreciation to valuable clients and supporters with a corporate gift  ... say thanks.