Marketing with promotional products

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Written by Morgan Mackey

Published: 17 July 2018

We thought it was about time to bring back our 2013 blog post to highlight again, how promotional merchandise can star or play a supportiing role, across a range of initiatives. 

Whether a large company, small business, association, academic institution or not-for-profit, branded items can support your efforts to increase awareness and recall.   Here are 20 Ways to use :

1.  Wear It With Pride- Branded Apparel is so visible and versatile for staff or team uniforms, golf and sports days, event merchandise and event retail merchandise. 

2.  This Is For You - Gift with Purchase,an effective strategy to increase sales and profile for a brand or particular product.  Creates incentive for buyers to purchase immediately and encourages brand loyalty.

3.  Make Headlines - Media or Launch Kit.Add pizzazz to a media or product launch kit by using a branded presentation box, printed ribbon and a themed gift to make a memorable impact. 

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Written by Morgan Mackey

Published: 15 May 2018

Who is doing what and why with promotional products ?  

 Thrive Promotional Products has just reviewed the past few months of client projects. Wow .. what a wide array of promotional items and branded gifts that our clients have used to support their different initiatives.

 Here are a few examples as food for thought. 

 Business: Interior Designer

Promotional Product: Custom printed Macarons

Why:  Trade Show 

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Written by Morgan Mackey

Published: 07 December 2017

Australia enjoys a very multi-cultural mix of people. In the big smoke cities of Sydney and Melbourne in particular, a large Chinese speaking community has become part of the population.  

 Chinese New Year is still an important celebation and is now a major event on the Australian calendar, for the Chinese community and even for those of us from Irish, Polish, New Zealand and other heritage. It is possibly one of the largest celebrations of the Lunar New Year outside of China.

 It is a time for family and friends to join together, to eat out, to enjoy some retail therapy .... out with the old and in with the new.  

 On 16 February 2018, the Year of the Dog will bound and jump at us with glee, yelping with expectation of the lunar year ahead.  

 This is the perfect opportunity for universities and other educational institutions to engage with their Asian students. Other industries can also feature this popular festival to create connections with this sizeable market ... the financial sector, auto, retail, charities and the like ... and of course, pet food, dog walkers, vets and other related ’doggie’ businesses. 

 Get involved .... don't just think of the obvious ... think creatively ! Perhaps you can make the dog the star of your marketing.   Of all the Chinese New Year Lunar characters, the dog is surely the one that draws the most emotion and connection.  

 In the spirit of giving, include promotional giveaways in your Chinese New Year activities, to carry your message further and longer.

 Here are five promotional product ideas:

 1:  Fortune Cookies - https://www.thrivepromotional.com.au/confectionary-food/biscuits-cookies/product/flavoured-fortune-cookies.html

 2: Frequent Flyers - https://www.thrivepromotional.com.au/novelties-fun/toys-games/product/flyer.html

 3: Promotional Green Tea - https://www.thrivepromotional.com.au/confectionary-food/promotional-tea-bags.html

 4:  Stickers - https://www.thrivepromotional.com.au/stationery-writing/promotional-stickers/product/sticker-sheets.html

 5:  Gifts for the pooch  - https://www.thrivepromotional.com.au/home-outdoor-leisure/pets.html

Would you like to chat and explore how to use promotional products  -  contact us. 

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Written by Morgan Mackey

Published: 08 February 2017

We have started to collate examples of our promotional product projects on instagram.

Head over to get some extra inspiration. We've added a few of our custom made work including plush toys, branded confectionery and edible food ideas and promotional apparel.  

- https://www.instagram.com/thrivepromotional/