Marketing with promotional products
Kick Start 2016 with Internal Audit .. and Promotional Product Support
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- Written by Morgan Mackey
Kick start 2016 with an internal marketing review and tune-up. It's the perfect time of the year, to undertake an in-house 'audit' to ensure the external and the internal procedures are consistent.
Internal marketing is essentially about creating a great culture that aligns with the external message. A company can have a wonderful product and promote its credentials such as customer service, but if the reality is different and the staff are not trained, not motivated and not satisfied, the impact on a business can be significant.
At Thrive Promotional Products & Corporate Gifts, we offer promotional products that support initiatives to reward and engage employees. Here are a few quick ideas where promotional products can play are staring role:
Engagement:
Use promotional products to connect, involve and engage staff.
- Prepare a welcome kit for new staff and include branded items
- Provide incentives and reward staff ideas and add teasers and promotional items
- Add some 'fun' such as team activities to motivate, create team spirit and communicate information with staff
- Recognise milestones such as length of employment and other achievements
Get the Look:
Consider branded polos or formal business attire for a staff uniform to create team spirit.
Include branded t-shirts or sports items for company based activities or employee activities that can be supported through sponsorship.
Training:
Use promotional products to reinforce important company messages, for training and OH&S.
- Update staff with the tools they need to perform their jobs
- Promotional products are great inclusions to keep safety procedures top of mind, to avoid accidents
Say Thanks with Corporate Gifts
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- Written by Morgan Mackey
'Old fashioned' maybe, but saying 'thank you' should never be forgotten or under estimated.
Appreciation and recognition have long been acknowledged as important human needs. So, apart from being 'a nice thing to do', it makes business sense to value every single client and employee.
The benefits certainly make it very worthwhile. Taking time to convey thanks with a tangible gift, will showcase the value your company places on its relationship with the recipient.
There is an important distinction between a client or employee thank you gift and a promotional product.
The later has a very strategic role. Promotional products are used to build profile and brand awareness. It is perfectly acceptable to be bold and brazen with branding. A gift on the other hand, should be very subtle with inclusion of any logo identification.
While the end of the year is the most popular time for gift giving, other occasions may be ideal (the completion of a successful project and after a particularly busy period for employees).
You could be the lucky promotional duck with this marketing Idea
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- Written by Morgan Mackey
Want a fun, long lasting and interactive idea that connects with your customers? What about an idea that doesn't take lots of budget. Are you especially keen to find
a way to build your social media profile?
The answer could be this little rubber duck.
The concept ..
1: Take one cute rubber floating bath duck - you'll find options here rubber floating bath duck
2: Get Thrive Promotional Products to print your facebook address, perhaps even a QR code onto each duck.
3: Distribute your ducks with a little note asking recipients to take their duck with them on their travels and record where they go (cafe, overseas holiday, movie etc).
4: Reward photos posted via your facebook page, pinterest, instagram etc.
What do you think? Clever idea right !
Naturally this can be tweaked i.e. replacing the 'duck' with another character that can be carried easily e.g. a small teddy bear or even something custom made to fit your branding.
Obvious fits for this type of promotion is a hotel, travel agency, holiday park .. But many other businesses can easily adopt this one.
Would you love to explore further .. duck over to Thrive Promotional Products and Corporate Gifts OR contact us.
Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.
Case Study (Client Project) - Promotional Confectionery Noodle Box & Flashdrive
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- Written by Morgan Mackey
Our client, the Hong Kong Tourism Board has really used their noodle for this project.
To bring together a familiar Asian theme element, Thrive Promotional Products recommended a traditional noodle box to create a client gift that played its part in a successful product launch.
What we prepared:
- A traditional style noodle box with wire handles, branded with full colour sticker, with confectionery treats (red jaffa look alike)