Marketing with promotional products
Kids Gotta Eat - Promotional Products for Restaurants
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- Written by Morgan Mackey
Heading out to a restaurant as a family with young children can be 'eventful'. It can be especially tense if the restaurant isn't geared for kids and the night becomes all about grumpy wait staff and bored children.
There are great opportunities for restaurants and cafes to capture this sizable market and make the experience for family customers worthwhile and worth repeating (and worth recommending).
With only a few smart tweaks, changes don't have to be huge or be a big cost. In fact, not only will your changes be a hit with families, the increase in business should cover all or most of your initiatives.
Promotional Products and Gift With Purchase
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- Written by Morgan Mackey
How to Use Promotional Products to Create a Gift with Purchase campaign
Female readers will probably be familiar with the 'gift with purchase' concept. It is often used in cosmetics and perfume retailing, usually based on a specified purchase value or purchasing of a particular product.
The 'gift with purchase' strategy is an effective way of increasing sales and profile for your brand or a particular product or service.
The concept is a simple one ... purchase this product and receive a gift. It can be used for special events (e.g. father's day, mother's day, easter) or for a range of industry specific initiatives - example:
- retailers - traditional users such as cosmetics and products such as computers
- travel/tourism - bus companies, travel agents, tour companies, hotels
- cafes and restaurants
- entertainment venues - movie theatres
- retail - jewellery, clothing, cosmetics etc
- manufacturer (e.g. kitchen company could offer complementary storage cannisters)
- real estate
- car sales
- B2B (e.g. trade suppliers 'incentive' to purchase with offer of gift)
There are key rules though, to using this strategy:
Sun, Sand .. and Promotional Beach Towels
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- Written by Morgan Mackey
The promotional towel is a great tool .... here are 5 reasons why you should use :
1. Towels are long lasting and have high perceived value
2. A perfect gift for men and women .. and children
3. One size fits most
4. One of the largest print areas available
5. Ideal for a range of promotional activities - sporting events, sponsorship programs, corporate and conference gifts, catalogue programs, incentives and Christmas gifts.
Team with other beach items such as a beach ball, promotional sunscreen and you have a gift that your clients will appreciate and love.
Get your feet in the sand and start exploring promotional towels
Promotional Products - Recipe for Success
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- Written by Morgan Mackey
According to stats presented by APPA (Australasian Promotional Products Association) 91% of people have a promotional product in their kitchen ... 81% have two or more.
Sounds like a great recipe to follow.