Marketing with promotional products
Promotional Products and Gift With Purchase
- Details
- Written by Morgan Mackey
How to Use Promotional Products to Create a Gift with Purchase campaign
Female readers will probably be familiar with the 'gift with purchase' concept. It is often used in cosmetics and perfume retailing, usually based on a specified purchase value or purchasing of a particular product.
The 'gift with purchase' strategy is an effective way of increasing sales and profile for your brand or a particular product or service.
The concept is a simple one ... purchase this product and receive a gift. It can be used for special events (e.g. father's day, mother's day, easter) or for a range of industry specific initiatives - example:
- retailers - traditional users such as cosmetics and products such as computers
- travel/tourism - bus companies, travel agents, tour companies, hotels
- cafes and restaurants
- entertainment venues - movie theatres
- retail - jewellery, clothing, cosmetics etc
- manufacturer (e.g. kitchen company could offer complementary storage cannisters)
- real estate
- car sales
- B2B (e.g. trade suppliers 'incentive' to purchase with offer of gift)
There are key rules though, to using this strategy:
Sun, Sand .. and Promotional Beach Towels
- Details
- Written by Morgan Mackey
The promotional towel is a great tool .... here are 5 reasons why you should use :
1. Towels are long lasting and have high perceived value
2. A perfect gift for men and women .. and children
3. One size fits most
4. One of the largest print areas available
5. Ideal for a range of promotional activities - sporting events, sponsorship programs, corporate and conference gifts, catalogue programs, incentives and Christmas gifts.
Team with other beach items such as a beach ball, promotional sunscreen and you have a gift that your clients will appreciate and love.
Get your feet in the sand and start exploring promotional towels
Promotional Products - Recipe for Success
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- Written by Morgan Mackey
According to stats presented by APPA (Australasian Promotional Products Association) 91% of people have a promotional product in their kitchen ... 81% have two or more.
Sounds like a great recipe to follow.
45 Ways to Use Branded Sticky or Stuk Notes
- Details
- Written by Morgan Mackey
Use Branded Post-It / Sticky notes and cubes to ensure your message stays put.
Here are 45 ways to use -
- Trade show give-away
- Product introduction / launch
- Sales call leave behind
- Safety programmes
- Quality programmes
- Business gifts
- Coupons
- Stand out with die cut shapes
- External forms
- Internal forms
- Direct mail piece
- Invitation
- Holiday greetings
- Food/shopper coupons
- Pizza coupons
- Company location annoucements
- Business reply card
- Premium on-pack
- Premiun in-pack
- Travel lists
- Shopping lists
- Things to do
- Delivery notice
- Calendars
- Memo pads
- PA/EA notes
- Special notices
- Reminder pad
- From the desk of ..
- Phone note
- Good news
- "Do It" pad
- Thank you notes
- Announce a special
- Thank You notes
- Check list
- Eco-green message with recycled notes
- Quality control check
- Bookmark
- Network/sponsorship gift (hand out or put in goodie bag)
- Telephone memo notes
- Billing notice
- Incentive teasers/mailer
- Labelling
- Continuity program