Marketing with promotional products
Foil Stamping & Debossed Decoration
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- Written by Morgan Mackey
If you want to make an impression and add a little lux to your branded notebooks, journals and diaries, consider foil stamping and embossing (or is it debossing .. read on).
What is foil stamping:
In brief:
1) A 'block' is prepared of your logo or artwork, generally by engraving and etching a metal plate.
2) Using the block, heat is applied to 'stamp' or transfer the foil onto the surface of the product.
Foil colour:
A wide range of foil colours are available. The most popular are gold and silver, however, blue, red, greens and black are among others.
What is embossing ... and debossing?
Two terms are often used to describe this process.
Technically, embossing raises the pattern against its background. While
debossing produces a recessed relief of your artwork or logo.
It most cases, a deboss decoration is used to create a depression into the journal, notebook or diary. The effect is either left as a 'blind deboss' or foil filled.
Suitable products:
Leather, leather look, PVC, most plastics are often foil stamped or debossed.
Foil stamping and embossing can both 'stand alone'. Your journal can be blind debossed without any colour fill or foil filled.
The result is a stylish, smart and slick presentation for your brand.
Got a question? Need to order now? Need more inspiration? - contact us.
Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.
Promotional Products for Education and Public Interest Campaigns
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- Written by Morgan Mackey
Promotional products offer great support to councils, government, charities and not-for profit organisations running Public Interest and Educational campaigns.
Important information such as healthy living, recycling/sustainability, sun protection, community programmes, littering, etc, is often difficult to convey with any impact.
Promotional products are tangible and long lasting, enabling the message to be put literally into the hands of the target and for a long time.
Here is an example ..
Customer Love this Valentine's Day
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- Written by Morgan Mackey
Customers, clients, fans, staff and other supporters .. they are essential to your business, whether you a multinational or a small operation. In fact, without them, a business wouldn't be in business for very long !
While showing appreciation should be a regular event, it is often a neglected aspect of business activity.
So, with a new year underway, why not use Valentine's Day 2015 as the perfect opportunity to start some 'thank you' engagement with those that matter to your business and play a role in its success.
The starting day is really not significant, however, Valentine's Day provides a ready made theme to convey your heart-felt love i.e. in a grateful, never take you for granted, we care about you kind of love.
For cafes, restaurants, theatres/cinemas and retailers, it is easy to see how to incorporate Valentine's Day thank you appreciation gift and message.
- Promotional fudge or coconut ice with a coffee order
- A gift on every cinema seat on Valentine's Day, such as stadium cup
- A lollipop or give-away when a customer comes into your store and orders
... even a hairdresser can have some fun e.g. a branded nail fille with the message 'we love cutting your hair'.
Be creative, whatever your industry, there is a promotional product that can work a treat for you.
Promotional Product Project in Profile - Goody Bag
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- Written by Morgan Mackey
Imagine receiving a promotional goody bag containing lots of treats.
How nice are the folk at Nuplex.
They opened a shiny new office recently and Thrive Promotional was asked to assist with a goody bag for staff, as a welcome to their new 'home'.
A gloss white gift bag with ribbon and personalised gift card contained confectionery bags, Lindt chocolates, branded shortbreads and a Nuplex branded carry eco cup.
Popular .. were they ever !
The goody bag has the opportunity to create a 'warm and fuzzy' feeling of appreciation as a staff reward. They are also an ideal way to create awareness, be a reminder or introduce your business to a new market.