Promotional product facts and figures
Promotional Products Work .. it's in the stats
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- Written by Morgan Mackey
Promotional products provide an affordable and long lasting way for any business to build provide and awareness.
According to research results recorded by APPA (the Australasian Promotional Products Association), marketers spend more than $1.34 billion dollars (AUS) a year. They use them because they work -
52% say their impression of a company is more positive after receiving a promotional product
76% recall the name advertised on the product
55% keep the item for more than one year
Nearly 50% of recipients use them daily
52% of people do business with a company after receiving a promotional product
Impressive stats!
The Art of Artwork - Branding Identity
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- Written by Morgan Mackey
Every business big or small should have a document called a 'Corporate Branding Identity Guideline'. It is a document that details important information about how a brand should be visually presented.
Artwork is a common discussion I have, when preparing promotional product projects. Often artwork is not available in different formats, including required vector format, pantone colours used in a logo are a mystery and rules regarding use of a logo in a particular layout is unclear.
Branding standards provide protection, consistency and conveys direction for internal and external users of your logo and other branding elements. A formal record will also avoid artwork redraws and confusion about colours, font styles and positioning.
A few tips about preparing a Corporate Branding Identity Guideline ... at the very minimum include: