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Promotional Products - What's the lead time?
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- Written by Morgan Mackey
When planning promotional products and branded apparel, always check the lead-times, as they will vary greatly.
- Many promotional items are held as 'stock' locally in Australia, ready for decoration. Lead times can vary from a quick supply of 3-4 days to a couple of weeks.
- Some promotional IT items such as flashdrives, are often available as an indent order with a 'quick' supply of 10-14 days.
- Custom made or large volumne orders (e.g. plush toys, bags, apparel) are often produced and supplied ex factory off-shore and have lead-times of 8-16 weeks.
The time of year, such as the festive season, can put decorators under pressure, so allow longer than usual. And remember, the leadtime only starts from the artwork approval being signed.
Got a question? Need to order now? Need more inspiration? - contact us.
Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.
Ice Cool Polo - Customer says the best Ever
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- Written by Morgan Mackey
'The best shirt I have ever worn' .... Now that is a testimonial !
Recently we supplied the Ice Cool Polo from the Stencil Range, to a customer for use as a smart casual staff uniform.
Every time I have gone in for a visit, I get the same 'this is the best shirt I have ever worn'.
The colours are vibrant with a subtle stripe pattern and the technology in the fabric, takes comfort to a whole new level.
Specifically designed to draw heat away from the wearer, the moisture wicking and anti-bacterial qualities ensure these polos stay fresher longer.
Promotional Products 2014 APPA Research Survey
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- Written by Morgan Mackey
APPA (Australasian Promotional Products Association) recently completed a survey of 200 customers via independent company Sweeney Research.
One of the findings:
Why do SMEs use Promotional products in their marketing mix?
- 87% of SME respondents said that promotional products help them connect with their consumers.
- Likewise, 87% said promotional products increase awareness of their brand
- Other high ranking reasons for using promotional products among the SME base included encouraging brand loyalty (81%), providing added value to attendees at events and activities (79%) and creating a way to stand out from competitors.
Sign up for our newsletter to find out all the results - newsletter sign up
Note: Thrive Promotional Products & Corporate Gifts is a member of APPA
Promotional T-Shirt
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- Written by Morgan Mackey
The promotional t-shirt is an effective way to engage with your audience and staff. They have high perceived value and are long lasting (a good quality t-shirt with a great design, is often kept and worn for years).
Events
One of the most popular uses is in event marketing, where a branded t-shirt is either given free as part of a ticket sale or sold as event merchandise. Food and wine festivals, concerts and sporting events are great examples.
Win/Win: Your brand gets promoted long after the event ... and people love displaying their attendance at an event.
Staff and Company Profile
A clever design or smart line of text, can create plenty of interest. Consider using a promotional t-shirt for staff to wear at a trade show, networking events or as a staff uniform.
Win/Win: Who doesn't like a free t-shirt as an employee .. it sure takes the pressure off the wardrobe. Your staff will promote your brand beyond the confines of the office while heading to work and out to lunch. At trade shows they help as direction finders to your stand and unify your stand's theme.
Marketing
If you use competitions to create interaction with your website, Facebook and other fans, use a promotional t-shirt as the prize. For some brands, you may even like to make the t-shirt the competition i.e. 'design my tshirt'.
Win/Win: Everyone loves free stuff and your brand gets exposure beyond the competition period.
I came across this great post from Sujan Patel and how he uses promotional t-shirts to build his business profile - case study promotional t-shirt
When considering the inclusion of promotional t-shirts, use these tips:
- use the best quality for the purpose (use higher quality for merchandise you plan to sell)
- be creative, but keep the message clear and simple
- involve your promotional product expert early to discuss styles, decoration/printing production
Got a question? Need to order now? Need more inspiration? - contact us.
Thrive Promotional Products and Corporate Gifts is an Australian based company, supporting businesses from the big smoke cities of Sydney, Melbourne, Brisbane, Adelaide and Perth ... to the regional towns, across the land.