Target:
Smokers in the CBD areas of North Sydney,
Crows Nest and Neutral Bay.
Project Purpose:
Improve environment by encouraging responsible
disposal of butts.
Brief:
As part of a range of initiatives, we were asked to assist with a suitable
appreciation gift for participants of a 'no butt'
survey.
Result:
White confectionery tins containing
peppermints were printed with relevant logos on
the top and key messages about the impact on
cigarette butts to the environment on the inside
of the tin lid.
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